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South Korean Handset Market Promotes Advanced Services According
to In-Stat
September 27, 2007
With one of the most advanced wireless services and device markets
in the world, the South Korean handset market is among the world’s
most sophisticated, reports In-Stat. All three mobile operators—SK
Telecom, Korea Telecom Freetel (KTF) and LG Telecom—have adopted
CDMA technology and have migrated to a high speed CDMA200-1X EV-DO
network, the high-tech market research firm says.
“Comprehensive value-added services, including mobile banking,
mobile finance transactions, mobile wallet, multimedia and location-based
services, have all been introduced and are well accepted among Korean
mobile users,” says Jill Meyers, In-Stat analyst. “While
Korean phone makers are gaining traction in overseas markets, international
handset brands are having success entering the Korean market.”
Recent research by In-Stat found the following:
- 350 phone models available in South Korea have music-playing
functionality, while 159 models enable users to perform bank transactions
and make payments with their phone.
- In 2006, more than 16 million mobile phones were sold in South
Korea.
- Samsung was the market leader in 2006, with about 50% market
share, followed by LG and Pantech.
The research, “3G Handset Trends in South Korea” (#IN0703713AW),
covers the market for mobile handsets in South Korea. With information
available for 473 of handsets available, this research analyzes
the adoption of various functionalities on mobile phones in the
South Korean market. It also provides analysis of the overall South
Korean wireless market.
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