Mobile gambling wagers to approach $12bn within 3 years, according
to Juniper Research
September 27, 2007
The increasing deployment of multiple mobile payment technologies
and liberalisation of remote gambling legislation in key markets
is expected to push total annual wagers on mobile phones to nearly
$12bn by 2010, according to a new report by Juniper Research.
Mobile lotteries are expected to be the most popular service by
the end of the forecast period, with more than 380m users worldwide.
According to report author Dr Windsor Holden, “Mobile lotteries
have already experienced significant levels of adoption in the Far
East, while we envisage that European state lotteries will increasingly
embrace the mobile environment in the medium term.”
The report added that growth would also be fuelled by market liberalisation
such as the UK’s Gambling Act which came into force on September
1, and by proposed amendments to existing legislation elsewhere
in Europe. Furthermore, it suggested that in the longer term, there
would also be opportunities in the US market.
“The intimations from the US are that the act will be repealed
or at least reformed,” said Holden. “Should that be
the case, then, facilitated by location-based technologies, in-state
mobile lotteries, betting and possibly casino services will be available
in that market by 2010.”
Other findings from the report include:
- Global gross win from mobile gambling services will rise from
just
$106m in 2007 to $3.2bn in 2012.
- The UK is currently the largest single market for mobile gambling
services, although it will be overhauled by the US by 2012
- Adoption in emerging markets will be boosted by the introduction
of
cash-based payment systems such as Spin3’s On-Cash
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