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3 confirms price cut for 3G phone

April 12, 2003

3, the first 3G mobile operator in Europe, confirmed on Friday a reduction in handset price for the NEC e606 after weak sale figures.

Analysts say heavy discounting may be the only way the Hong Kong-based conglomerate will hit an ambitious target of selling two million 3G phones in Europe by the end of this year.

If customers connect to 3 before 30th April 2003 they could get the NEC e606 at half price for £200 with the 3toGo price plan.

The 3toGo price plan is a no minimum contract and no monthly line rental service. Customers can simply pay for the voice calls and video they use.

Voice calls start from 5p per minute with no peak charges for the plan and includes£10 worth of content a month for the first three months.

3 UK is offering three packages: a pay-as-you-go deal with no monthly rental, and two packages with bundled voice, video and e-mail allowances priced at 60 and 100 pounds per month.

Whereas half-price handsets had previously only been for the latter two packages, 3 said they would now also be available to pay-as-you-go customers until the end of April.

Customers to 3 can watch be highlights from the Barclaycard Premiership, the latest ITN video news bulletin, video weather forecasts and some classic comedy video clips.

 


Top Sellers at our online store
1. NEC e606 on 3
2. Orange Nokia 7250i
3. O2 Samsung A800
4. NEC e808 on 3
5. Motorola A920 on 3
last updated: January 12, 2004

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3G Motorola A920
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Superb full colour touch- sensitive screen with a built-in digital camera for Video Calling.
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M-Profits: Making Money from 3G Services
ISBN: 0470847751
This book discusses 3G services from the view of what is needed for the service to provide value to the user, what is the value proposition for the user, how will money be made out of delivering the service, and discussions on how revenue sharing propositions might work to benefit content providers and network operators. 3G operators should take note of this highly recommended book.

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