HK CSL launches new 3G infotainment channels

April 23, 2005

Customers can now enjoy intelligently organised multimedia infotainment via the new dual-camera Nokia 6680 3G video phone and Integrated 3G network anytime, anywhere

Hong Kong's CSL 1O1O announces the launch of three new Information Channels - the News, Finance and Entertainment Channels. Customers can now enjoy access to a wide range of video information, multimedia content and various mobile communications services from a single interface to meet their personal and business needs via the new dual-camera Nokia 6680 3G video phone and CSL's pioneering "Integrated 3G" network.

Hubert Ng, Chief Executive Officer of CSL, said, "As Hong Kong's first mobile operator to adopt an Integrated Network (GPRS / EDGE / 3G) approach, we are committed to utilising the latest mobile communications technologies to further extend our 'Integrated 3G' network. This ensures our customers enjoy stable, reliable and high-quality voice and data services whenever they want, wherever they go. To make it easier for our 1O1O customers to manage both their personal and business lives, we are excited to introduce three new infotainment channels where everything they want and need is intelligently organised under the News, Finance and Entertainment Channels. We will continue to enrich our multimedia content, enabling our customers to enjoy the highest quality infotainment services."

Enjoy intelligently organised infotainment with the Nokia 6680 3G video phone

The new dual-camera Nokia 6680 video handset supports both 3G and EDGE technologies. With CSL's unique "Integrated 3G" network and 1O1O's three new Infotainment Channels, customers can now enjoy stable, reliable and high-quality mobile multimedia services anytime, anywhere. The new Infotainment Channels, available on a single platform, provide 1O1O customers with easy access to an array of news and information in video, multimedia, graphic and text formats. With the new Nokia 6680 3G handset, customers can also enjoy 1O1O's superior Video Call service in Hong Kong and 31 overseas destinations, including Japan, Singapore and France, experiencing "The Best for the Best" service.

Obtain first-hand information from the News Channel

1O1O News Channel offers first-hand information from iCable, Ming Pao, Apple Daily, Reuters and Xinhua news agencies. Customers can keep abreast of local and international current affairs by accessing daily bulletins provided by "News Highlight", "Local News", "International News", "Sports News", "Breaking News", weather and traffic information, etc. All information is intelligently organised on a single interface for total ease of access, anywhere and anytime. Customers can even activate the "News Express" function to receive daily news video automatically.

Benefit from Chan Wing Luk's exclusive investment tips on the Finance Channel

1O1O Finance Channel provides not only "Real-Time Stock Quotes and Index", "Expert Commentaries" and financial headlines but also exclusive investment tips from the renowned financial analyst Chan Wing Luk (Uncle Six). Customers who subscribe to the "Uncle Six Specials" package ($18 per month), which includes "Million Dollars' Investment Portfolio", can learn more about his market perspectives and investment strategies. Customers can also automatically receive essential investment news by using the "Million Dollars? Investment Portfolio" SMS alerts function, making wealth management much easier than ever before.

Get the hottest entertainment and lifestyle info from the Entertainment Channel

At the content-rich 1O1O Entertainment Channel, customers can enjoy lively clips of the hottest "Entertainment News" and the latest "Movie Preview". They can also buy movie tickets with the ticketing service; download various e-books at "Mobile Bookstore"; watch the newly added Disney animation blockbusters on "Cartoon Video"; view funny videos and variety shows as well as obtain various dining, travel and lifestyle information and special offers to spice up their lives.

Join 1O1O to enjoy up to a $2,000 handset discount and rebate on the Nokia 6680

Customers who subscribe to 1O1O's 3G service can purchase the dual-camera Nokia 6680 3G video phone (original price $4,988) for as low as $2,988, enjoying up to a $2,000 handset discount and rebate (refer to the table below for details). Customers, who are Asia Miles members, can also enjoy an additional offer of up to 5,000 Asia Miles.

"Get the best out of every single second"

1O1O is also launching an all-new TV commercial to introduce the 3G Infotainment Channels. With the theme of "Getting the Best out of Every Single Second", the TV commercial shows how busy city people can get everything they want through 1O1O's new Infotainment Channels when they encounter time-consuming situations such as traffic jams, queues and other delays. They can simply enjoy quick and easy access to intelligently organised infotainment, making the best use of their time. The TV commercial uses "I Feel Good" as the theme song. Its lyrics and casual rhythm further echo the theme of the TV commercial, which illustrates 1O1O's "The Best for the Best" service commitment.