LG showcase FLO technology on 3G handsets
April 5, 2006
LG Electronics MobileComm (LG) announced the Company will conduct live, over-the-air demonstrations of QUALCOMM's FLO technology, featuring delivery and viewing of multiple channels of wireless multimedia content, on 3G handsets during CTIA Wireless 2006 in Las Vegas, April 5-7 at the LG Booth, #125 in the Central Hall of the Las Vegas Convention Center. QUALCOMM will also showcase the demonstration in booth #2047. FLO technology, a multicast innovation and key component of the MediaFLO system, is an air-interface technology designed to offer the most capacity and coverage available while reducing for cellular operators the cost of delivering multimedia content to mobile handsets.
"FLO technology will allow us to offer innovative devices to our customers. It gives us the ability to deliver rich, real-time multicast streams of content on our phones, with superior quality and minimal lag time," said Juno Cho, president for LG Electronics MobileComm USA. "LG is committed to delivering the most robust services to our customers to enhance their mobile lifestyles."
"We're excited to continue working with LG on optimizing the MediaFLO experience on LG handsets," said Rob Chandhok, vice president of engineering and international market development for QUALCOMM MediaFLO Technologies. "Our focus is to continue working with leading handset manufacturers like LG to provide operators and their subscribers with a variety of high-quality handsets that provide a mobile TV experience that users will demand -- very high image and sound quality with truly TV-like usability."
Engineered specifically for the mobile environment, FLO technology offers several advantages over other OFDM-based mobile multicast technologies, including higher-quality video and audio, faster channel switching time, superior mobile reception, optimized power consumption and greater capacity than other multicast technologies. Specific performance features of FLO technology in a 6MHz channel include:
* Support for transmitting up to 20 streaming channels of QVGA-quality (320x240 pixels) video at up to 30 frames per second, 10 stereo audio channels (HE AAC+ parametric stereo) and up to 800 minutes of distributed Clipcast content per day (short-format video clips)
* An average channel switching time of less than two seconds
* FLO technology also reduces the network cost of delivering multimedia content by dramatically decreasing the number of transmitters that need to be deployed
In addition, FLO technology-based multimedia multicasting will complement wireless operators' CDMA2000/EV-DO and WCDMA/HSDPA cellular network data and voice services, delivering content to the same cellular handsets used on these 3G networks.
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