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3G Executives offered help with money-making
August 28, 2002
At this point in 3G's short history there is a scarcity of
knowledge about how to make money out of 3G going forward. The University
of Oxford, U.K. is offering two short courses to help executives
new to 3G, and those deep in planning the launch of the first 3G
services, the opportunity to learn much more about making 3G a commercial
success.
The 3G environment is the ultimate convergence of the internet
and telecoms, of fixed and mobile, of digital content and delivery.
All businesses will be affected by the disruptive nature of 3G technology.
At this point in 3G's short history there is a scarcity of knowledge
about how to make money out of 3G going forward. In fact the worldıs
first business book on 3G was only published this month in August
of 2002.
To address this issue, The University of Oxford Continuing Professional
Development Centre presents a unique and timely two-day basic course
on the business, services and launch marketing for 3G and 2.5G wireless
services in October 2002. This follows on from the successful 1-day
'Introducing 3G' course held in July.
In addition, the University offers a two-day advanced follow-on
course on the successful launching of 3G services and the strategy
realisation. Also in October 2002.
This workshop covers issues such as Launch options, early adopters,
peer to peer, communities, cannibalisation, mass markets, pricing,
and customer service including lessons from recent technologies
as well as early adopter countries around the world.
The course's lecturers are renowned for their expertise in 3G.
They include Steve Jones, MBA, an independent 3G strategy consultant
and the founder of the3Gportal.com. He is also author of the report
"3G Launch Strategies". Tomi T Ahonen, MBA is an independent 3G
strategy consultant and author of 'm-Profits', 'Services for UMTS'
and '3G Marketing'. While Pete Smyth is CTO of Microwave Photonics,
a BTexact incubator company, which is pioneering the use of a new
semi-conductor component for 3G with dramatically reduced costs.
More information is available here
http://204.73.203.120/stories/2002/08/18/3gWorkshopsInOctober2002In.html
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3G Motorola A920
