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3G Arrives in Taiwan

August 12, 2003 - source: BWCS

Asia Pacific Broadband Wireless has become the first operator to launch third generation mobile services in Taiwan, switching on its 3G network last week. While APBW missed its original launch target of April this year, it is still some way ahead of rivals Chunghwa, Taiwan Cellular Corp and Yuan-Ze Telecom, who are still busy rolling out their 3G networks in time for a 2004 launch.

APBW’s chairman L T Wang said the company was aiming to sign up 710,000 subscribers before the end of the year, following an earlier statement back in December that the 3G operation was expected to be profitable in its first year of operation. Although voice service fees have been set at 10-25% below current 2G rates, Wang said the company did not intend to start a price war and would aim to attract customers with add-on services such as mobile e-mail, chatrooms and online gaming. Data rates will be on a par with those charged by rival operators for 2.5G (GPRS)- based data services.

APBW paid NT$10.6 billion (US$302.8 million) for its 3G licence in February 2002, the highest amount paid by any of the five licence winners. The network infrastructure, based on CDMA2000 1X and offering data rates up to 153kbps, was provided by Nortel Networks. Higher data speeds of up to 2.4Mbps will be available in the Taipei metropolitan area. The service platform was developed by South Korean mobile operator SK Telecom.

 


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