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3HK unveils another phase of promotion on 3G

August 22, 2003

3HK, a unit of Hutchison Whampoa, hinted another sign that 3G will be launching in the small city of Hong Kong very soon with another marketing slogan on display.


3HK billboard in Central

Walking past the 3HK store at China Building in Central Hong Kong, I was shocked to see at a distance two guys were doing "shoulder riding" in an attempt to peep into the store. When I took a closer look to know what happens, oh surprisingly, is just images of the new construction board of the 3 flagship store. The original advertising slogan "Take a Closer Look" was changed to "Curious?". To emphasize the feeling of curiosity, 3 specially creates a scenario of a kid shoulder riding an adult for a glimpse to the upcoming 3 flagship store. This truly expresses people's curiosity and excitement towards 3, a colourful and wonderful world of video mobile communications.

3HK has unveiled another phase of promotion with advertising billboards in some of the hot spots in the territory. Apart from the "Be first." advertising billboards at the Airport, Cotton Tree Drive in Central and Russell Road in Causeway Bay, another new eye-catching "Be there." advertising billboard also on show at the Admiralty Centre. "Be there." signifies the unique feature of video mobile phone, allowing two people, even one in the beach and another in the office, to see and talk to each other with video mobile phone wherever they are.


3HK billboard in Admiralty

Hutchison last month has pushed back a scheduled start in Hong Kong by about two months to October.

In a press conference yesterday, Hutchison said it has ordered 3 million NEC and Motorola handsets for worldwide use for the rest of this year and will start a new round of promotions as early as next month in the UK. The company plans to add phones made by Sony Ericsson next year.

 


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