World's first Two Minutes Ad on Mobile Phones
August 20, 2004 - source: Telecoms
Korea
OB, a local brewer announced Friday that it would run 120 second ad for mobile phone through SK Telecom from August 23.
The most outstanding feature of the ad is that it was made only for mobile phone service while other ads have been edited version of TV ads.
In addition, the beer ad will be 120 second-long compared with 10 seconds of other ads run on mobile phones. That is equivalent to 8 TV ads.
OB has promoted a variety of mobile marketing, targeting consumers in their 20s and 30s who account for 70% of beer consumption. Last year, the company attracted more than 1.1 million beer lovers to convenience stores by sending SMS messages about sampling of its new product.
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