Generic Media Incorporates PacketVideo Technology to Deliver Streaming Video To DoCoMo's 3G Media-Ready Cell Phones

date: December 11, 2001

Generic Media, creators of innovative technology and services for the digital media industry, today announced the incorporation of PacketVideo technology into the Generic Media Publishing Service. Generic Media customers will now have the ability to stream digital content across the NTT DoCoMo FOMA network and onto media-enabled 3G cellular phones using the same source file they would use for streaming to PCs or PDA devices. Content published through the Generic Media Publishing Service will be extended to an entirely new category of devices, through a single unified platform to stream content to the widest audience possible.

Robert Tercek, president, PacketVideo Applications & Services Division, said, "PacketVideo is working with Generic Media to expand the availability of MPEG-4 standards-based encoding in a way that is remarkably easy for content providers. Through real-time delivery to NTT DoCoMo's media-ready cell phones, video delivery services for mobile phones are making a great leap forward."

The Generic Media Publishing Service support of PacketVideo's MPEG-4 standards-based platform enables real-time conversion of media over NTT DoCoMo's FOMA network for viewing on 3G cellular phones. The capability was first demonstrated at the Streaming Media Japan conference on September 20, and was developed as part of the FOMA Live Streaming Delivery Trial Consortium established by NTT DoCoMo. The consortium's goals are to develop one-to-many service applications for the FOMA Live-Video Distribution Platform to foster new markets for real-time video streaming using wireless terminals. The new FOMA platform, developed through a technology alliance between NTT DoCoMo and PacketVideo, enables the world's first live streaming services. FOMA (Freedom of Mobile Multimedia Access) is NTT DoCoMo's 3G mobile communications service.

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