IP Mediation and Rating Critical to Generating Returns on 3G Investment - report

date: December 17, 2001

A new Report from the Yankee Group predicts that customer care and billing functionality will form the basis for increased levels of differentiation between Europe's mobile service providers. It warns that operators making poor or delayed decisions on CCB investment will suffer as content developers and subscribers migrate to carriers with superior service pricing models, content portfolios and customer facing attributes.

The Report "Billing for Mobile Content: A New Challenge for Mobile Service Providers in Europe", examines the specific CCB functionality that will be required by mobile service providers as they migrate through GPRS towards 3G and outlines the billing options available as they deliberate on which migration path offers the optimum balance of risk and reward.

"As an immediate priority, operators need to implement billing systems that allow tariff models to reflect price elasticity, while at the same time respecting limits of consumer sophistication and their likely acceptance of radically new schemes", commented Philip Taylor, Senior Wireless Analyst at the Yankee Group. "Looking ahead, operators should focus upon acquiring IP mediation and rating capabilities and should retain a strong interest in developing content settlement and partner relationship management functionality as GPRS use scales up", Taylor added.

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