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Companies to highlight benefits of 3G UMTS for the enterprise market
December 16, 2002
Lucent Technologies has joined with Atos KPMG Consulting, Boston
University, BP, Hewlett Packard, INSEAD, London Business School
and Sun Microsystems to form the 3G enterprise Alliance, a broad-based
group focused on promoting the benefits that 3G UMTS can offer to
enterprise end-users.
The 3GeA members are among the key influencers in the enterprise
market and will bring together their experience and expertise to
highlight the business impact and benefits of 3G mobile networks.
At the same time, the 3GeA will demonstrate to mobile operators
the tangible benefits of accelerating the development of their UMTS
networks to provide secure high-speed data applications to their
business customers.
At a Forum held in October to discuss the benefits of integrating
3G services into the enterprise and corporate markets, members of
the alliance agreed on key business benefits of mobile high speed
data access including: increased productivity for the workforce;
reduced operational expenditure; more effective management of the
mobile workforce; and increased customer satisfaction. The participants
also agreed that mobile technology will have a profound impact on
future business models and will fundamentally change the way many
companies work.
Martin Heath, Managing Director, Communications & Content, Atos
KPMG Consulting said, "Mobilising the intranet offers organisations
of all sizes measurable cost savings and efficiency improvements.
Early experience suggests that cash-flow benefits pay for technology
investments within one year to 18 months. Mobile enterprise solutions
are becoming a must have for many businesses".
One of the corporates interested in working with 3G is Morgan Stanley.
Ralph Davies, an Executive Director in IT at Morgan Stanley said,
"It's common for bankers at Morgan Stanley to be away from the office
3-4 days a week. Despite this, they need the latest market information
to be able to react to opportunities on the road. Mobile high speed
data offers a strong value proposition to a company such as Morgan
Stanley which can gain a competitive edge from having staff equipped
with vital and up-to-date information as they arrive at a meeting."
"Mobile and Wireless technology is an enabler of potentially significant
process change for BP, " said Mike Bean, CTO office BP. "Secure
mobile data access will enable us to support our mobile workers,
connect with our customers and make use of "downtime" to make our
processes more efficient. "
"We are convinced that mobile business solutions will make all
who use them more competitive in today's challenging environment
through cost reduction, productivity gains and the creation of new
business opportunities," said Jeff Heenan-Jalil, Director Enterprise
Management, Mobility Europe and Asia-Pacific, Lucent Technologies.
The distinguishing feature of this Alliance is its focus on how
enterprises can leverage their existing applications to make them
successful on the road."
The Alliance members will continue to explore and relate up-to-date
theory and methods for value creation from 3G deployments through
a series of awareness raising events in key European markets over
the coming months.
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