Qualcomm and Teleepoch
Enter Into a 3G CDMA Subscriber Unit License Agreement, October
6, 2007
MTN chooses Cambridge Broadband
Networks for multi-service wireless network in Rwanda, October 6,
2007
Brazilian government to
publish 3G bidding rules soon, October 6, 2007
KTF 3G service suffers
from technical problems, October 6, 2007
Argentina’s Personal
lunches 3G service in Rosario, October 6, 2007
Russia has it's first 3G
network, October 6, 2007
AT&T could drop Alcatel-Lucent
as 3G mobile network supplier, October 6, 2007
Enea Extends License Agreement
with ZTE for 3G Handsets, October 2, 2007
LG to unveil premium handsets
in Brazil, October 2, 2007
KTF 3G subscribers doubled
in less than 3 months, October 2, 2007
3G policy in India will
be non-uniform, October 2, 2007
- previous news
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3 hits the streets of London
December 22, 2002
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Women in long white
coats with silver TVs on a lead! |
Hutchison 3G UK began the first phase of its marketing campaign
to build consumer awareness of its forthcoming third-generation
mobile multimedia and communications services to be delivered under
the 3 brand.
As the UK's first commercial 3G service, 3 will deliver live video
calls, digital mapping and advanced satellite location- based services,
exclusive video clips of Premiership football highlights, music,
games, news and finance.
A major ambient media campaign is now underway, with a range of
activities designed to reach 3's initial target audiences. As a
part of that campaign, today three teams of women in stylish long
white coats with silver TVs on leads are walking among Christmas
shoppers in London to bring to life the concept of mobile video
clips and live video calls.
Strategy and marketing director at 3, Lisa Gernon, said: "The aim
of this initial phase of our marketing campaign is to begin to familiarise
our potential customers with the 3 brand and communicate in a very
thought-provoking and innovative way what 3 has to offer."
Hutchison 3G UK recently unveiled details of its forthcoming products
and services to be marketed under the 3 brand, including details
of special discounts and an outline of pricing options that will
be made available to the first 20,000 'Founder' customers to sign
up with 3.
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3G Motorola A920
