The Saviour of 3G

December 3, 2003 - source: BWCS

After years of fruitless searching, it appears the 3G industry has finally found its Saviour: Women. A survey commissioned by Siemens Mobile among 3,000 consumers in Germany, France and Britain found that the fairer sex can’t wait to get their dainty fingers round a sleek new UMTS handset. They send more text messages, want more traffic information and are more interested in MMS than men, the study found.

But that’s not all. The survey also discovered that men consider technology as an emotive subject, while women focus on functionality. Career women in particular have a positive attitude towards UMTS, which promises to help them juggle their lives more successfully, although both sexes expect 3G to become a market success. All this led Siemens Director Rudi Lamprecht to conclude, “The results show that women play an important part in the future of UMTS.”

So this is where Hutchison 3 has gone all wrong. It probably never occurred to the operator to target women, and where are all the fluffy pink handsets? Clearly, more research is needed to unearth further niche markets.

Click here to download the report (510KB)

Top Sellers at our online store

1.	NEC e606 on 3
2.	Orange Nokia 7250i
3.	O2 Samsung A800
4.	NEC e808 on 3
5.	Motorola A920 on 3

last updated: January 12, 2004

Visit our online store, click here

3 phones

3G Motorola A920
Available Now! Superb full colour touch- sensitive screen with a built-in digital camera for Video Calling.
Buy now from Free

M-Profits: Making Money from 3G Services
ISBN: 0470847751

This book discusses 3G services from the view of what is needed for the service to provide value to the user, what is the value proposition for the user, how will money be made out of delivering the service, and discussions on how revenue sharing propositions might work to benefit content providers and network operators. 3G operators should take note of this highly recommended book.

buy it UK | USA

The Saviour of 3G

3G Books to Read!