Qualcomm and Teleepoch
Enter Into a 3G CDMA Subscriber Unit License Agreement, October
6, 2007
MTN chooses Cambridge Broadband
Networks for multi-service wireless network in Rwanda, October 6,
2007
Brazilian government to
publish 3G bidding rules soon, October 6, 2007
KTF 3G service suffers
from technical problems, October 6, 2007
Argentina’s Personal
lunches 3G service in Rosario, October 6, 2007
Russia has it's first 3G
network, October 6, 2007
AT&T could drop Alcatel-Lucent
as 3G mobile network supplier, October 6, 2007
Enea Extends License Agreement
with ZTE for 3G Handsets, October 2, 2007
LG to unveil premium handsets
in Brazil, October 2, 2007
KTF 3G subscribers doubled
in less than 3 months, October 2, 2007
3G policy in India will
be non-uniform, October 2, 2007
- previous news
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Unveiling the 'fourth screen': mobile video all set to go
December 8, 2003
Video will be a priority for mobile operators in 2004, says Ovum, the
analyst and consulting company, and advises players to launch video services
in 2004, and gain valuable experience quickly.
Plenty of action around mobile video can be expected in 2004. "Mobile
video is set to become a `fourth screen'," says Dario Betti, Senior Analyst
with Ovum. "After television, cinema and the PC a new platform is taking
shape."
There is still plenty of uncertainty on how to shape this new medium.
Mobile networks need to find an alternative role for mobile video, a copy
of an existing service will be of little interest.
Video is set to become an important element of data services, but one
about which operators know remarkably little right now. Operator focus
is still confused: most of the efforts have being on tweaking technologies
to make it work and not in creating services.
Betti believes that "operators should start with a combination of communication
and content services."
The cost of launching video is not prohibitive; operators should start
with applications supported by their existing network, and then add advanced
video services once migration to 3G networks starts. Capital expenditure
for video services is moderate, partly due to previous investments in
data services. Mobile video can generate cash: despite its relatively
small contribution in terms of revenues, video has a good chance to self
fund its deployment and start to generate some profits over the next five
years. Ovum expects a return on investment in 3-4 years from launch.
The first application to launch is video messaging: it is a straight
evolution of picture messaging, anticipated to generate $650 million world-wide
in revenues.
Video alerts are also important. The mobile handset has already proved
itself a good platform for personalised delivery of last minute information
and SMS-based content, video should simply increase the range of services
available. The launch of video telephony is pegged to 3G networks. More
of those should be seen by the end of 2004. Betti recommends that only
after 2004 should operators launch other more `exotic' applications: such
as push to show, see what I see, and video personalisation: "learn to
walk before you run".
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3G Motorola A920
