Qualcomm and Teleepoch
Enter Into a 3G CDMA Subscriber Unit License Agreement, October
6, 2007
MTN chooses Cambridge Broadband
Networks for multi-service wireless network in Rwanda, October 6,
2007
Brazilian government to
publish 3G bidding rules soon, October 6, 2007
KTF 3G service suffers
from technical problems, October 6, 2007
Argentina’s Personal
lunches 3G service in Rosario, October 6, 2007
Russia has it's first 3G
network, October 6, 2007
AT&T could drop Alcatel-Lucent
as 3G mobile network supplier, October 6, 2007
Enea Extends License Agreement
with ZTE for 3G Handsets, October 2, 2007
LG to unveil premium handsets
in Brazil, October 2, 2007
KTF 3G subscribers doubled
in less than 3 months, October 2, 2007
3G policy in India will
be non-uniform, October 2, 2007
- previous news
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3 launches high-quality mobile video-streaming service in the UK
December 9, 2003
3 UK, the video mobile network, launched a new high speed video-streaming
service called Quickplay. The first of its kind in the UK, this service
enables customers to play video clips on their video mobiles in real time,
rather than having to download and save them first*.
News, Music and Topshelf are the first services from 3 to offer customers
the choice of Quickplay or Save & Play. Quickplay is an enhanced service
that has the benefit of immediacy, 3's customers can start watching the
latest ITN news bulletin, or an MTV Live Lounge performance just moments
after choosing it.
Quickplay also allows 3's customers to watch longer video clips of up
to 8 minutes, which would otherwise use up memory on the handset and could
take up to several minutes to download. The quality of video clips on
Quickplay is the same as that offered by 3's Save and Play service, they
typically have a frame rate of 12.5 per second, delivered to the handset
using radio connections up to 384 kbits/second, giving smooth video play-back.
The cost of watching a video clip on Quickplay is the same as on Save
and Play, the customer simply chooses how they would prefer to watch it.
Quickplay also gives customers the chance to sample video or audio clips
before buying the full version.
Gareth Jones, COO 3 UKsaid: "With the launch of Quickplay, 3 underlines
its position as the leading provider of mobile video and content services
in the UK.
3's customers can now enjoy the benefit of watching high quality video
clips within seconds of selecting them, these clips of 3, 5 or even 8
minutes, bring them full music tracks as well as longer entertainment
features. Our research tells us that speed of delivery of our video content
is important to our customers - this new and unique service means that
we're giving them what they want. No other mobile operator in the UKcan
do this. Quickplay is a European first. The performance of the Vidiator
streaming platform has been excellent."
Graeme Oxby, Marketing Director 3 UKsaid: "Quickplay is part of 3's ongoing
programme of product and service development, which ensures that our customers
have peace of mind that they're with the leading technology network. There
is no service that is comparable to Quickplay currently available in the
UK. No other mobile network can currently match the quality, length or
speed of 3's Quickplay service. 3 also has a brand-new, state-of-the-art
network, with none of the capacity constraints facing other network operators.
Products such as Quickplay bring the WOW! to video mobile."
The streaming technology is based on the Vidiator streaming and transcoding
platform.
* The Quickplay option is handset dependent, available on the Motorola
A835 and the Motorola A920.
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