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3 services still boring

December 16, 2003

The chief operating officer of 3, Gareth Jones, has described the company's services as boring in an interview with the Sunday Times. The former Orange employee joined 3 in May to help the operator get out of trouble and claims to be making progress. Problems that 3 encounter after launch was what Jones expected.

"Systems are built with the best of intentions. When you turn them all on and power them up, these things will not do what was originally thought on day one," he said.

"For me, this is operational stuff we have to go through on any new network launch. You have to patiently work your way through these issues."

He said 80% of new customers were registered within 24 hours and even within an hour or so, where as previously some customers had to wait over a week to register. Billing issues - such as sending out late bills and to the wrong address - are also under control.

3 has heavily marketed its video calling service but Jones is holding back his confidence in the service.

"I have no idea how big is going to be. I don't know if it's going to be the next text messaging or not."

He said others services such as video highlights of Premiership football matches can improve. "Technically, it's tremendous," he said. "But I'll be honest with you - it bores the shit out of me."

Instead of alerting users to goals being scored, he wants the message to show clips of the goal and reactions of the players and managers.

Jones said: "I have got between now and the beginning of next September to get all of this in place. We will roll into the autumn of next year as a serious, serious competitor in this market. Next Christmas is a real big story for us."

 


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This book discusses 3G services from the view of what is needed for the service to provide value to the user, what is the value proposition for the user, how will money be made out of delivering the service, and discussions on how revenue sharing propositions might work to benefit content providers and network operators. 3G operators should take note of this highly recommended book.

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