Enpocket reveals what 3G will mean for UK consumers
December 14, 2004
Enpocket, a global mobile media company, has unveiled the findings from the latest Mobile Media Monitor. The quarterly analysis from Enpocket Insight helps the mobile industry understand the changing patterns of mobile phone and content usage.
One third of all mobile subscribers use their phones to take photos, a growth
rate of over 200% when compared with this time last year. The apparent
correlation between new technology adoption and a gender divide
has often been reported but it does not appear to factor with the
usage of camera phones with females making up 53% of users. Usage
of MMS has also soared, rising from 9% to 21% over the last 12 months.
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All mobile phone owners taking photo
with camera phone
source: Enpocket
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The survey also unveils the next generation of content applications
that will drive the uptake of faster 3G mobile data services. 46%
of respondents said that they would be interested in using applications
that allowed for the sharing of pictures with friends and family,
while 36% were interested in making / receiving video calls.
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Most favoured mobile content applications
source: Enpocket
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Dating and flirting applications emerged as the content format
that will be used most regularly. 25% of respondents who were interested
in these services said they would use the applications every day
of the week.
"It's exciting to see rich media applications, such as video calling and photo-sharing emerging as content types ideal for 3G networks. Enpocket Insight enables our customers to develop informed marketing strategies that are based on the attitudes and behaviour of consumer segments," said Peter Larsen, CEO, Enpocket.
Phase 5 of the Mobile Media Monitor (UK) analysis was based on 1,000 telephone interviews undertaken by ICM for Enpocket Insight in November 2004, and relates to the period September 2004 - November 2004. The base was representative of UK mobile phone usage.
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