T-Mobile and LG Electronics signs mobile deal

December 23, 2004

German mobile operator T-Mobile and Korea's LG Electronics are set to intensify their cooperation in the development of multimedia cell phones. For this purpose, the two companies have agreed a strategic partnership for the next two years based on which T-Mobile will exclusively sell selected LG Electronics cell phones. The latest device is the camera cell phone LG L5100 which will only be offered in Germany by T-Mobile and T-Mobile sales partners. Further GPRS and UMTS-enabled devices are to follow. Extensive marketing activities will round off the partnership.

"Based on the partnership with LG Electronics, we will be able to exclusively offer our customers further state-of-the-art cell phones with unique features and designs at favorable conditions," says Martin Knauer, Marketing Director at T-Mobile Deutschland.

LG intends to use the cooperation in order to firmly position its brand among German customers: "Thanks to our partner, T-Mobile, we can now tap a larger customer group in Germany with the creativity and innovation power that has made us the world's number five in the cell-phone market within only a few years," explains Weon-Dae Kim, Managing Director of LG Electronics Deutschland.

The first LG cell phones offered exclusively by T-Mobile to its customers are the prepaid model LG C1200 and its successor, the LG C2200. The latest result of the cooperation is the exclusive marketing of the photo cell phone LG L5100.

Neither of the new partners would reveal any financial details of the deal.