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Vodafone launches global mobile TV
December 6, 2005
Vodafone announces the launch of its global Mobile TV channels
featuring an exciting mix of world-class TV brands, pan-European
sports coverage and entertainment and documentary programmes. Vodafone's
global Mobile TV channels will be widely available across Vodafone
markets from this month.
"With a wide range of 'good for TV' handsets, an intuitive, easy
to use service and a portfolio of instantly recognizable television
brands and programming, the launch of global Mobile TV is a compelling
proposition for our customers", says Peter Bamford, Chief Marketing
Officer at Vodafone. "Attracting world class content providers,
such as Twentieth Century Fox Television and HBO, ensures the premium
quality of this product and underpins our confidence in its widespread
adoption."
Mobile TV will consist of a variety of formats, highlights of which
include:
- Sex and the City" and "Six Feet Under" from HBO
- Eurosport
- MTV
- Specially edited for mobile, Seasons 1-4 of "24", featuring
Kiefer Sutherland, from Twentieth Century Fox Television
- UEFA Champions League
- Discovery
Research conducted by Vodafone clearly demonstrates watching Mobile
TV on the move complements television viewing habits at home, indicating
likely high consumer demand for this product. The findings include:
consumers want well-known TV brands and channels, they like dipping
in and out of television as it is an enjoyable way of filling free
time, and thus Mobile TV appeals to people's spontaneity.
This globally sourced content, which works on any Vodafone live!
with 3G enabled handset, will complement the existing domestic Mobile
TV offerings already available in eight of Vodafone's operating
countries -- Germany, Greece, Italy, Netherlands, New Zealand, Portugal,
Spain and the UK -- three associate networks -- Belgium, France
and Switzerland -- and one partner network -- Austria.
The launch of these global Mobile TV channels, as well as their
availability, packaging and programming, will vary according to
market.
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