Brazil mobile market holds great potential

December 11, 2005

Research and Markets has announced the addition of the Pyramid Research report: Brazil Mobile Data Adoption Study to their offering.

Brazil's burgeoning mobile market holds great opportunity for the sale of mobile data content, infrastructure and terminal equipment. The Pyramid Research Brazil Mobile Data Adoption Study helps to quantify the market opportunity by assessing current consumer adoption levels and usage patterns for mobile data. Consisting of over 500 interviews with wireless subscribers, the study gauges current mobile data usage habits, content preferences and propensity to adopt new services.

This study provides quantitative market intelligence on mobile data consumption patterns in this pre-3G country, offering insight into the overall market potential. It helps vendors, mobile operators and content owners accurately size market demand and develop services, pricing and distribution channels to increase mobile data usage with current and future subscribers.

Benefits

The Brazil Mobile Data Adoption Study examines the drivers and barriers to the success of new mobile data services, helping vendors and service providers develop the most effective strategies and applications. It allows vendors, mobile operators, content owners and the investment community to:

-- Size the market opportunity and develop sales and investment forecasts

-- Identify the most popular applications and content types

-- Assess the potential success of future applications based on psychographic data

-- Structure and launch new service deployments

-- Conduct detailed customer segmentation to develop targeted messaging

-- Plan marketing, advertising and promotional activities

-- Assess the most effective price points, service bundles and distribution channels