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Vodafone launches mobile TV in Australia
December 11, 2006
Vodafone Australia went live with the biggest mobile TV and music
offering on Vodafone live! with 3G, giving customers access to 21
live and made for mobile TV channels as well as over half a million
music tracks. So that customers can always check out what's on now,
this month Vodafone will also launch an exclusive mobile TV Guide.
The first of its kind in Australia, the TV Guide will let customers
view all categories of Vodafone Mobile TV entertainment at the touch
of a button.
Mobile TV line up on Vodafone live! with 3G
- 6 live channels: Sky News Business, Sky News UK, BBC World,
Fashion TV, ABC and SBS.
- 15 made for mobile channels: including a range of Sky News channels,
MTV, E!, Rage, VidZone TV, ABC Kids and Chilli TV.
- Exclusive content: available only on Vodafone live!, such as
Team TV (with behind the scenes access to top Australian sporting
talent) and Vodafone Live at The Chapel, featuring live and exclusive
performances from local and international music acts.
To get customers started, Vodafone is currently offering one month
of free and unlimited usage to anyone who subscribes to either the
News and Sport pack or the Music and Entertainment pack.
- News and Sport Pack - unlimited access to all news and sports
channels for $8 per month
Sky News Sport | Sky News Business | Sky News Weather | Sky News
UK | Sky News Showbiz | Sky News Top Stories | Sky News Headlines
| Sky News Now | UEFA Champions League | Chilli TV | BBC World
| ABC | SBS
- Music and Entertainment Pack - unlimited access to music and
entertainment channels for $8 per month
MTV | VidZone TV | E! | Rage | ABC | SBS
Alternatively customers can grab mobile TV content on the go, a
la carte style -
- A la carte - get single channels like Fashion TV, Mythbusters
and ABC Kids for $1 per day or $4 a month or Naked News In Brief
for $1 per day or $5 a month.
Richard Sherwood, general manager of Mass Markets, Vodafone Australia,
says "Launching the biggest mobile TV and music catalogue is incredibly
exciting. Coupled with Australia's first ever Mobile TV Guide, we're
providing our customers with a simple, rich mobile experience that
is second to none".
Also in an exciting Australian first, early next year Vodafone
live! with 3G will launch British teen drama Hollyoaks to Australia.
A cult hit in the UK, the show will air first, exclusively on Vodafone
live! with 3G as a pilot, to test the popularity of the show in
Australia among young adults with mobile lifestyles.
Music on Vodafone live! with 3G
Vodafone live! with 3G is also the ultimate mobile music destination.
With over half a million music tracks including Australia's biggest
mobile indie music catalogue plus exclusive music videos on Vidzone
TV, there's something for every music fan.
"At Vodafone, we're passionate about music and delivering exclusive
content that our customers can't get anywhere else. Vodafone made
music history when we were the first to stream a live music gig
to mobile when Australian power trio Wolfmother performed at Vodafone
Live at The Chapel. We will continue to shake up the market by offering
money can't buy experiences on Vodafone live! with 3G" said Richard.
"So, whether it's watching live TV, downloading music or streaming
a live gig by your favourite artist, Vodafone live! with 3G is the
ultimate destination to feed your passion on the move".
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