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Taiwan's 3G auction has ended

date: February 7, 2002

After 19 days and 180 rounds of bidding, Taiwan has awarded 3G mobile phone licenses to five companies. It has been one of the world's longest running and competitive auctions for 3G licenses. The total bid was NT$48.9 billion (US$1.4 billion) and ended up 45 percent higher than the floor price of NT$33.6 billion.

Some analyst think the licenses are expensive and not necessarily worth the price as 3G may not peak until 2005.

The chairman of winning bidder Far EasTone, Douglas Hsu, said, "Measured per megahertz per head of population, licences in Taiwan are cheaper than Singapore, Hong Kong and South Korea."

So far, Japan's NTT DoCoMo is the only operator to have networks running.

The suscessful bidders include:

Far EasTone - NT$10.16 billion

Taiwan PCS - NT$7.7 billion.

Taiwan Cellular - NT$10.28 billion

Chunghwa - NT$10.17 billion

Eastern Broadband Telecom - NT$10.57 billion.

The winners of the licenses can choose to pay by installment or in one go.

 

 

 

 


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This book discusses 3G services from the view of what is needed for the service to provide value to the user, what is the value proposition for the user, how will money be made out of delivering the service, and discussions on how revenue sharing propositions might work to benefit content providers and network operators. 3G operators should take note of this highly recommended book.

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