Sunrise's choice of Ericsson as supplier of their 3G system follows extensive evaluation in tough competition with other vendors' offerings. Decisive factors cited by sunrise in their choice of Ericsson are their confidence in Ericsson's commercial and technical 3G solution, as well as capability to ensure system availability on time.

"The agreement with sunrise further strengthens Ericsson's market leadership position in 3G and Mobile Internet. I am proud to have won sunrise's confidence and business based on Ericsson's leading 3G solutions and our capability and experience in an excellent local team," says Kristian Tear, President Market Unit Germany, Austria and Switzerland. "With this agreement, Ericsson has to date been named in 35 publicly announced WCDMA commercial agreements, significantly more than any other vendor."

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M-Profits: Making Money from 3G Services
ISBN: 0470847751

This book discusses 3G services from the view of what is needed for the service to provide value to the user, what is the value proposition for the user, how will money be made out of delivering the service, and discussions on how revenue sharing propositions might work to benefit content providers and network operators. 3G operators should take note of this highly recommended book.

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