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NTT DoCoMo confident on 3G future

February 19, 2003

NTT DoCoMo said better handsets, wider network coverage and new data services would help its disappointing start to 3G. DoCoMo’s 3G FOMA service was launched back in October 2001 but has attracted fewer subscribers than expected.

The Japanese operator had a hard time selling its 3G service because of problems with heavy and short battery life handsets and the poor coverage of its network. DoCoMo Chief Technology Officer Kota Kineshita defended the company by saying these problems were in the past and will expands its coverage and introduce new handsets with longer battery life and 3G features like video calling.

Currently a 30 second video call was 1.8 times more expensive than a voice call but DoCoMo hopes to make it cheaper so consumers regard it as a commodity voice call.

DoCoMo announced in January that it would provide subsidies as much as half the cost of developing 3G handsets to selected 3G handset manufacturers in Japan. The subsidies are due to end in March 2004 but would be extended if the scheme is successful.

"Since the 3G handsets are not selling very much... the situation was that makers were not able to get a return on their investments," Kineshita said.

It was also rumoured that Motorola was in discussions with DoCoMo about developing handsets for the operator.

 


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