Qualcomm and Teleepoch
Enter Into a 3G CDMA Subscriber Unit License Agreement, October
6, 2007
MTN chooses Cambridge Broadband
Networks for multi-service wireless network in Rwanda, October 6,
2007
Brazilian government to
publish 3G bidding rules soon, October 6, 2007
KTF 3G service suffers
from technical problems, October 6, 2007
Argentina’s Personal
lunches 3G service in Rosario, October 6, 2007
Russia has it's first 3G
network, October 6, 2007
AT&T could drop Alcatel-Lucent
as 3G mobile network supplier, October 6, 2007
Enea Extends License Agreement
with ZTE for 3G Handsets, October 2, 2007
LG to unveil premium handsets
in Brazil, October 2, 2007
KTF 3G subscribers doubled
in less than 3 months, October 2, 2007
3G policy in India will
be non-uniform, October 2, 2007
- previous news
|
|
| |
3G trends - the coming of a price war
February 20, 2003
The entry of 3G challengers with plenty of capacity on the market
will most likely lead to a price war. Northstream expects prices
to come down more quickly and drastically for 3G than it did for
its forerunner GSM. This change in the competitive situation is
the most important factor for wireless operators during 2003.
What we see is that established players are delaying 3G and infrastructure
investments while prioritising service development and launch, said
Bengt Nordström, CEO Northstream, today at the “Mobile Market Analysis
and Forecasts ” seminar at the 3GSM World Congress. But the present
growth of MMS, imaging and other data services is now quickly increasing
the need for additional network capacity and, subsequently, bandwidth.
Meanwhile, 3G challengers will enter the market with plenty of capacity
allowing for a dumping of prices. Northstream foresees a cautious
but steady expansion of 3G over the coming years. The growth rate
will be determined by a number of factors:
- 3G is currently in an intense build-up phase all over Western
Europe and in many other places in the world.
- An inevitably growing demand for increased bandwidth, caused by
an increasingly rich communication experience and richer content
services, will drive 3G.
- The implementation of 3G is thus a gradual process where more
and more consumers over time will make use of relevant services
delivered using 3G.
- Volume rather than high prices will create revenue in future 3G
markets. The 2G service experience shows a limited potential for
increasing prices. This will put pressure on operators to be creative
in service innovations and marketing to achieve the volumes needed.
The success of individual operators and service providers will
be determined by how well they handle these key factors for success:
- Innovativeness – How to continuously create attractive services
and How to make increased spending an enjoyable and useful exercise?
- Efficiency – How to manage operational costs while investing in
new services
- Customer attention – How to ensure that customers turn to you
for their mobile communication and digital services
|
|