Artificial Life releases mobile platform for 2G and 3G devices
February 26, 2004
Hong Kong based Artificial Life, a provider of intelligent mobile technology, content and applications announced the release of its new and next generation mobile technology platform called SmartEngine Mobile Platform (SEMP) for 2G and 3G phones and mobile devices. The technology has been launched on February 25th, 2004 with a major Hong Kong operator and will be rolled out globally in the coming weeks and months.
The new mobile platform allows the use of interactive intelligent agents and interactive video applications on mobile devices such as 2G or 3G phones or personal digital assistants.
The key features of the new SmartEngine Mobile Platform are:
-- automated adjustments to frame rates, resolutions and device features
-- automated style formatting for screen layouts
-- automated protocol detection and adjustment
-- device profile detection and management
-- real-time presentation formatting engine
-- server side user profiling
-- user/application specific content delivery functions
-- integrated billing modules with open API
-- full natural language interface for any given language
-- full integration of Artificial Intelligence SmartEngine features
The SmartEngine Mobile Platform provides a robust content delivery mechanism with powerful extensibility features to allow for the handling of new mobile devices, protocols, markup tags as well as fully customizable style formatting for specific handsets. Some of the most utilized features of the SEMP are its real-time image formatting engine which takes a high-resolution server side image and re-samples it based on the mobile profile of a connecting device. This produces the best viewing experience on any device that is recognized. Device profiles are easily added to the system to give greater support for a large number of handsets.
The SMP's core is augmented by enabling modules such as UserProfiling and Billing. UserProfiling provides a means of storing user-specific information which remains persistent from session to session and allows the platform to provide a more unique user experience as well as to give the operators more useful information about their patrons. A billing interface with an open API gives specific implementations the ability to connect to operators and charge customers seamlessly. Furthermore, the SEMP integrates with Artificial Life's SmartEngine to provide a natural language intelligent interface especially suited for mobile entertainment and education applications.
The SEMP platform is implemented in J2EE and runs under a suitable application server which provides fault-tolerance and scalability support. SEMP is also designed to scale with the mobile network it is deployed on. As an example, if a 3G device or handset with video playback/streaming support connects to a service running on top of SEMP, then appropriate content will automatically be served. This means that frame rate, resolution, and encoding is chosen to match the capabilities of the connecting mobile device.
As a result, applications that leverage the SEMP are able to reach a wide customer base, serve and support all major handsets, provide unique viewing and interaction experiences, and automatically render out formatted pages best suited for the connecting device and allow new types of intelligent interactive mobile video applications.
"This is a major milestone for us. We have been developing this new platform for the last 12 months and are now excited to see it live and running and generating revenues! We can now serve intelligent and entertaining interactive video applications on mobile devices. This is the key to success for the next generation of 3G phones", said Eberhard Schoeneburg, CEO of Artificial Life.
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