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Nokia Plans 3G Campaign
February 2, 2005 - source: BWCS
Finnish handset maker and market leader Nokia has announced that one quarter of its new phones this year will be 3G models. The giant phone manufacturer, which currently accounts for some 34% of all mobile sales in the world, said it plans to launch 40 new models this year, ten of which will be 3G phones.
The company believes that Asia will continue to be the main focus of next generation mobile phone growth despite recent European network launches. According to Urpo Karjalainen, Senior Vice President, Nokia, speaking on ChannelNewsAsia "If you look at 3G in Asia, it started in Japan, less than two years ago, and it is only now, in 2004, that it has really started to take off. If you look outside of that, 3G has not really been in Asia Pacific, so, this year, 2005, definitely, will be the year when it will start."
Karjalainen, went on "We will see it in Singapore, Malaysia, we will see more launches in Australia, and then Hong Kong, Taiwan, all those countries are starting to go for 3G. It will happen this year."
The Finnish company says it plans a broad range of 3G handsets and will not merely be aiming for the high-spending users. As Karjalainen put it "In terms of markets, what we call the new growth markets, India, Indonesia, Vietnam, Philippines, Thailand as well...definitely the new subscribers are coming from those countries."
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