Qualcomm and Teleepoch Enter Into a 3G CDMA Subscriber Unit License Agreement, October 6, 2007

MTN chooses Cambridge Broadband Networks for multi-service wireless network in Rwanda, October 6, 2007

Brazilian government to publish 3G bidding rules soon, October 6, 2007

KTF 3G service suffers from technical problems, October 6, 2007

Argentina’s Personal lunches 3G service in Rosario, October 6, 2007

Russia has it's first 3G network, October 6, 2007

AT&T could drop Alcatel-Lucent as 3G mobile network supplier, October 6, 2007

Enea Extends License Agreement with ZTE for 3G Handsets, October 2, 2007

LG to unveil premium handsets in Brazil, October 2, 2007

KTF 3G subscribers doubled in less than 3 months, October 2, 2007

3G policy in India will be non-uniform, October 2, 2007

- previous news

North America and Europe playing "catch-up" in mobile gaming

February 16, 2006

Consumers in Asia-Pacific (APAC) countries lead European and North American consumers more than two to one in the adoption of both single-player and multiplayer mobile gaming, according to "Networked Gaming: Driving the Future," a new report from Parks Associates.

In the APAC countries surveyed, 28% of consumers play single-player mobile games on at least a weekly basis, versus 13% in Europe and 8% in North America. Further, 7% of Asia-Pacific consumers play multiplayer mobile games on a weekly basis, versus 2% in both Europe and North America.

"Cellular operators in North America and Europe are lagging behind their Asia-Pacific counterparts in mobile gaming, but they are starting to increase their focus on this area," said Yuanzhe (Michael) Cai, director of broadband and gaming at Parks Associates. "Large game publishers such as EA are also reevaluating market opportunities and investing heavily in the space, so with wider deployments of 3G mobile networks and the continued development of feature-rich handsets with gamer-friendly designs, these regions should be able to reduce the international gaming gap."

According to "Networked Gaming: Driving the Future," 3D multiplayer gaming and casual PC-to-mobile gaming would both be good first steps in driving the mobile gaming market. The mobile gaming market could also benefit from innovations such as cross-platform designs that position a mobile phone as an extension platform to online PC and console games. Other innovations the report mentions include the integration of location-based services (LBS), social networking, and multiplayer mobile gaming.

"Leveraging unique characteristics such as always-on connectivity and always-with-you ubiquity is extremely important to the success of mobile gaming," Cai said. "Focusing on brands and franchise licenses alone is not a sustainable model."

"Networked Gaming: Driving the Future" discusses consumer adoption of networked gaming, including consumer profiles and interest in connected and cross-platform gaming. It also covers the technology solutions enabling such services and examines the market impact and revenue opportunities for game developers, hardware manufacturers, and broadband service providers.