Students rise to Ericsson’s 3G design challenge

date: January 16, 2002

Ericsson awarded industrial design students from RMIT University for their cutting edge third generation (3G) device designs in a competition conducted by Ericsson Australia.

In February 2001, Ericsson presented a challenge to third-year RMIT students to design and develop a model 3G concept terminal and interface.

Ericsson judged the RMIT 3G concept terminals and interfaces on innovation, communication, knowledge, viability and practicality of design. Three individual awards were given in the category of Best Concept Terminal and one team award was given in the category of Best Concept Interface.

RMIT student Mark Ambrosini was awarded one of the three best concept terminals. Mark’s design was in the shape of a sunglass case, with changeable leather covers. According to Mark, the portable device is aimed at the user who demands mobility and ease of use.

RMIT student Andrew Mok won a concept terminal award with his Bronze colour terminal that has a plug-in camera and headset.

Twenty year-old Nicholas Andrew’s design was also awarded one of the best concept terminals with his two additional credit card size plug-in screens and an interface that has been designed to improve usability for the visually impaired.

The team award went to RMIT students Mark Ambrosini, Andrew Mok, Claire Day, Guy Blashki, Linda Honl and Marija Zika. The team designed a ‘zone’ concept, which allowed for the smart terminal to adjust accordingly to various zones such as a community zone, a loud zone and a quiet zone. The interface also considered the habits of the user with icons that change in size depending on frequency of usage.

Mr. Karl Sundstrom, Managing Director, Ericsson Australia said, “It’s inspiring to see how the students perceive the future of 3G devices through these exciting and original designs. I commend their imagination and commitment to innovation.

“3G is around the corner and we look forward to 2002 as we bring it to market, utilizing Ericsson’s research and development from the past 15 years of work.”

The winning 3G concept terminals will be on display at Ericsson’s office in Melbourne. Ericsson will present the concept terminals to the Sony Ericsson design team headquartered in Sweden.

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