Hi3G sponsors Swedish football and acquires the rights to provide content to mobile terminals

date: January 16, 2002

Today, Hi3G announced that the company has reached an agreement with ISPR regarding sponsorship of Allsvenskan, Damallsvenskan, Superettan and Svenska Cupen. As part of the agreement Hi3G secures the exclusive rights to provide sports content to mobile phones and wireless devices for all the above series and for the home games of the Swedish National Teams in Football and matches in Sweden in the UEFA cup.

Under the agreement, Hi3G will hold the exclusive rights for broadcasting to all mobile technologies including GSM and UMTS from March 2002 until October 2005. These rights will enable Hi3G to provide top-level football content to customers using its 3G services in Sweden. The terms of the agreement was not disclosed.

Hi3G’s customers in Sweden will be able to view clips of the matches in the series over the mobile device. The content will include footage of selected goals directly after they have been scored, clips of matches, match commentaries, archive material, still photographs, match results, goal scorers and full fixture listings.

Chris Bannister, Managing Director of Hi3G said: “We are putting together a wide range of mobile services for customers. Sport content is one out of many areas where we put in efforts since we believe that our customers will enjoy to get closer to his or hers favourite teams via the mobile terminal. Football is one of Sweden’s most popular sports and our future brand name will benefit from being associated with this positive force.”

Top Sellers at our online store

1.	NEC e606 on 3
2.	Orange Nokia 7250i
3.	O2 Samsung A800
4.	NEC e808 on 3
5.	Motorola A920 on 3

last updated: January 12, 2004

Visit our online store, click here

3 phones

3G Motorola A920
Available Now! Superb full colour touch- sensitive screen with a built-in digital camera for Video Calling.
Buy now from Free

M-Profits: Making Money from 3G Services
ISBN: 0470847751

This book discusses 3G services from the view of what is needed for the service to provide value to the user, what is the value proposition for the user, how will money be made out of delivering the service, and discussions on how revenue sharing propositions might work to benefit content providers and network operators. 3G operators should take note of this highly recommended book.

buy it UK | USA

3G Books to Read!

top