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3G to exploit porn

January 14, 2003

Mobile phone operators will look to soft porn in an attempt to increase the ARPU. Rather than just downloading porn images, 3G mobile users would in the future be able to download video clips. The telecom industry is close to saturation and operators are looking to existing customers to spend more.

With operators slashing billions on 3G mobile phone licenses in the UK, operators hope new 3G services will recoup the costs spent networks and licenses. 3G is hailed to revolutionise mobile content by making it feasible to download high quality images and clips and improve the overall content look. Despite promised service such as Premiership Goal video clips, video telephony and music downloads, operators may need to turn to porn for their source of big revenue.

Operators will be trying to sign up high-quality adult content providers that would allow let users download images and colour video clips such as Playboy and PocketJoy.com. Virgin Mobile and Hutchison 3G, have already appointed dedicated advisers to look into making money from adult content.

A code of practice will be drawn up to ensure that users under the age of 18 do not buy adult content. Contents may be forced to carry a classification rating system for picture and video messaging to pave the way for adult-only mobile phone services.

IT research company Visiongain has predicted that profit from sales of pornographic material to wireless devices could grow to $4 billion by 2006. Industry experts believe that pornographic content will fuel the growth of the 3G mobile market just like it has done with the Internet.

 


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M-Profits: Making Money from 3G Services
ISBN: 0470847751
This book discusses 3G services from the view of what is needed for the service to provide value to the user, what is the value proposition for the user, how will money be made out of delivering the service, and discussions on how revenue sharing propositions might work to benefit content providers and network operators. 3G operators should take note of this highly recommended book.

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