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Mercedes-Benz, NEC, Siemens Mobile and SingTel Mobile Showcase 3G-UMTS Services in Car

January 14, 2003

Mercedes Benz S class and 3G  

Mercedes-Benz, NEC, Siemens mobile and SingTel Mobile jointly showcase the first car with integrated 3G-UMTS services worldwide. This industry-first 3G-UMTS car made its debut in Berlin, Germany recently and is presented in Asia-Pacific for the very first time.

In a specially fitted Mercedes-Benz S-Class, the partners demonstrate a comprehensive portfolio of multimedia services which has become possible through the use of the broadband 3G-UMTS mobile phone standard, based on WCDMA.

The 3G-UMTS services in the test vehicle cover a broad range of mobility and infotainment services. In addition to live video conferencing capabilities between two parties, there is high-speed video-streaming, which facilitates heavier email downloads and video-on-demand. Other applications include an interactive City Guide, broadband access to the various partners' portals and the Internet, a video monitoring system, access to traffic observation cameras international radio and a multi-player soccer game. The off-board navigation system includes location guide and routing and traffic information in part with video support.

The unique 3G-UMTS vehicle marks a breakthrough in mobile data applications for businesses as well as entertainment and information offered with video support. Content is transferred to the 3G-UMTS vehicle at an average transmission rate of 256 kBit/s. UMTS allows a maximum bandwidth in the vehicle of 384 kBit/s, up to six times the normal dial-up speeds. The future vision of live video and music downloads, video telephony and the ingenious off-board navigation system, which uses up-to-date cartographic data via UMTS for destination finding, has become reality.

The experience offered by this 3G-UMTS car showcase underlines the innovation and leadership of the partners in their respective industry, and will support their efforts to establish their 3G-UMTS business model and to develop future 3G services.

Mercedes-Benz equipped the UMTS test vehicle with the appropriate operating units and monitors and the link to the car infrastructure and the specification of the UMTS services.

In Singapore, NEC has been working with Siemens Mobile through the strategic alliance in the 3G business arena in establishing the UMTS infrastructure in the current test 3G network in the CBD (Central Business District) area since 2001. "The advent of 3G will lead to many new business opportunities and, apparently, this 3G-UMTS car is one of them," said Ben Nakamura, Senior Vice President of NEC Corporation.

Siemens mobile supplies the entire technology for the UMTS core network and participates in the development and implementation of the UMTS applications for the test vehicle.

SingTel Mobile provided the customisation and localisation of the applications and content for the 3G-UMTS car showcase. It also undertook the provisioning of the local telecommunications infrastructure.

Said Mr Lucas Chow, Chief Executive Officer, SingTel Mobile: "Even as we work towards a 3G network rollout, it is important for our customers to see the potential benefits of having faster, more wide-ranging and more innovative applications as promised by a broadband, high-speed wireless network.

 


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ISBN: 0470847751
This book discusses 3G services from the view of what is needed for the service to provide value to the user, what is the value proposition for the user, how will money be made out of delivering the service, and discussions on how revenue sharing propositions might work to benefit content providers and network operators. 3G operators should take note of this highly recommended book.

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