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Modeling tools from Lucent to show businesses the benefits of 3G high-speed data

January 16, 2003

Lucent Technologies introduced Bell Labs-developed business-modeling tools that help enterprises quantify and characterize the benefits of secure, 3G mobile high-speed data services for their businesses. Lucent's wireless customers can license the tools to enhance their sales efforts to provide enterprises with 3G high-speed data services.

Using the analysis programs, mobile operators can show enterprise decision-makers the economic benefits and process efficiencies that may be gained from equipping their field sales and service teams with wireless high- speed data access to corporate applications such as Intranet, sales automation and customer relationship management (CRM) applications. The tools can be used across various industry segments including financial services, pharmaceuticals, insurance, manufacturing, and repair services.

"We are helping mobile operators deliver the benefits of 3G mobile high-speed data to the enterprise marketplace, and educating these customers about the benefits of the technology is a key component of this endeavor," said John Marinho, vice president of offer management in Lucent's Mobility Solutions Group. "The development of these tools, our in-depth case studies conducted with enterprises and our enterprise application testing labs provide us with a wealth of expertise and resources that we can share with mobile operators."

For example, it was found that pharmaceutical sales representatives would benefit greatly from high-speed mobile data access because in between sales appointments and during down time they can remotely perform the task of "detailing" -- researching and positioning the medications that would most likely benefit a specific doctor during a scheduled sales visit.

The tools are part of Lucent's "Customer's Customer" program, established to help mobile operators with overall business and marketing support when selling 3G high-speed mobile data services to their enterprise customers.

 


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This book discusses 3G services from the view of what is needed for the service to provide value to the user, what is the value proposition for the user, how will money be made out of delivering the service, and discussions on how revenue sharing propositions might work to benefit content providers and network operators. 3G operators should take note of this highly recommended book.

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