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Ericsson's president and CEO Kurt Hellstrom made his first visit to Israel since taking up his post four years ago in a desperate attempt to win Partner's 3G equipment tender. Ericsson, Nokia, Nortel Networks and a consortium made up of NEC and Siemens are competing for the lucrative 3G tender. Ericsson won Partner's first equipment tender and deployed the first GSM network across the country. But the company lost out on a second tender from Partner to Finnish Nokia, which then went on to win Cellcom's GSM tender. The visit from Hellstrom shows the seriousness of Ericsson, which has been in the red lately. Hellstrom admitted that Ericsson has failed in the cellular market but was optimistic about the future. "Obviously that situation will not last," he said. "Naturally, there are many innovative solutions in the fixed line communications sector, too, but there are 500,000 new subscribers every day, and the use of mobile telephones grows steadily. We expect the number of mobile telephones worldwide to almost double by 2007, reaching 1.8 billion," Hellstrom said. "We're committed to implementing 3G in Israel and we'll also support joint network solutions," he added Cellcom is to publish a 3G tender in the near future with Nokia being the favorite of winning it, as it is an exclusive supplier.
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