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Philips’ multimedia solution enables Wind’s new VideoMMS service for 2.5G and 3G networks

January 17, 2003

Royal Philips Electronics announced today that its Platform4 Micro Edition (ME) video and playback encoding software is being used to enable the new VideoMMS service of Wind, one of Italy’s network and service operators. The technology of Philips’ Platform4 ME multimedia software solution is a major enhancement to Wind’s range of innovative services to its customers.

Subscribers to the new service can capture and play video clips on suitable handsets, which are equipped with Philips’ Platform4 ME software, and forward clips person-to-person over the Wind network as an MMS attachment. Wind’s VideoMMS is the first service of its kind in Italy and second in the world, and demonstrates the potential of feature-rich multimedia delivery, using MPEG-4 technology, over 2.5G mobile networks. The service will smoothly scale to 3G networks and further develop to include additional functions such as application-to-person messaging of news, updates, dating and many other items.

Philips’ Platform4 ME end-to-end multimedia software solution for next-generation mobile services, launched in October, comprises three packages - Platform4 CamCoder ME and two video playback products, Platform 4 Player ME and Platform4 Player Pro ME. Platform4 CamCoder ME employs Philips’ best-in-class multimedia encoding technology with a choice of formats, including MPEG-4, H.263 and AMR-NB audio. Three encoding modes ensure optimal image quality, efficiency and performance. Captured and encoded audio/video content can easily be attached to MMS files and e-mail messages.

Commenting on the agreement, Shailendra Jain, General Manager and COO of Philips’ MP4Net business group, said: “We are delighted to have Wind as our first customer in Italy to employ Platform4 ME software in a new and exciting commercial service. We are sure that mobile network operators and service providers in other countries will show much interest in Wind’s new VideoMMS as a model of how consumers can be provided with a unique mobile experience.”

 


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