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3 Australia below 3G sales target

January 18, 2004

Hutchison's 3G mobile operation in Australia fell short of projected sales. The Australian paper obtained staff memos saying that by December 20, the 57 company-owned "3" stores had reached only 24% of the sales target. The figure does not include sales through other dealers.

One memo read, "As at close of business Sunday we are at 24% of our December target; although a long way from where we want to be, it is an increase on where we were last week."

During the Christmas period, Hutchison launched a 30% off promotion that ended in early January. A memo said the promotion had a positive effect on the sales. A Hutchison spokeswoman admitted sales performance was below expectations but the figures mentioned in the memo were not good indicators.

"The sales of 3G handsets were good but not as strong as expected," she said.

The Hutchison spokeswoman said the operator has not received any replacement for the NEC e606, but expects the new NEC 616 handsets to arrive within the next two months. Hutchison has not confirmed they will sell the SonyEricsson Z1010 but industry sources believe the handset will be out in the first quarter.

 


Top Sellers at our online store
1. NEC e606 on 3
2. Orange Nokia 7250i
3. O2 Samsung A800
4. NEC e808 on 3
5. Motorola A920 on 3
last updated: January 12, 2004

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