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3 Hong Kong set date for 3G launch

January 19, 2004

NEC c616
NEC c616

3 Hong Kong will commence the 3 Service on 27 January 2004 and be the first operator in the world to deliver NEC c616 3G video mobile phones for the users to purchase and make service subscription.

For users who are keen to explore the 3 Service, the 3Shop flagship store and 3ServiceCentre in the Aon China Building in Central will be opened from 24 January 2004 to allow them to experience first-hand 3's unique video mobile calling, as well as its rich content and up-to-the-minute information.

Those 80,000 registrants who have pre-registered with 3 online can further enjoy a host of exclusive offers if they purchase the video mobile phones and subscribe to the 3 Service at the 3Shop or 3ServiceCentre before 10 February 2004.

- 3 Hong Kong to roll out 3 Service on 27 January 2004
- First in the world to deliver NEC c616 video mobile phones
- 80,000 of 3 online registrants can enjoy a host of exclusive offers

The 3 Service provides very easy-to-use applications and features. "TodayOn3" and "ExpressLink" are specially designed to enable customers to watch a multitude of updated video information and entertainment via just two clicks. "DailyExpress" will automatically deliver the latest news and entertainment directly to customers' video mobile phones throughout the day.

Rich information at one touch - By pressing the "Triangle" key on the 3 video mobile phone, users can enter “TodayOn3” and watch instantly the snapshots of the most interesting events of the day, including the latest news, financial updates, video highlights on sport, TV drama, movie, music, etc. To browse more, users simply press one key to enter into "3Grid" and enjoy other exciting content.

One touch to obtain real-time information via ExpressLink - ExpressLink provides fast links for users to obtain, via one touch, real-time information on traffic, Hang Seng Index, self-selected stock quotes and forex. Customers can also personalize the profiles of their ExpressLink.

Receive information automatically – Catering to the people with very busy life, "DailyExpress" is designed to automatically deliver the latest information on news, finance, sport and entertainment directly to the users' video mobile phones throughout the day. Users can also select their desired content to be 0 received via the "DailyExpress" service.

3 features 19 channels for the easiest information browsing - 3 keeps customers entertained with the richest variety of contents which are grouped into 19 channels under the "3Grid" and allow users to choose their desired content at ease. Information and entertainment contents include: Football, Download, News, Finance, Movie, Music, Entertainment, Fashion, Games, Sport, Traffic, Weather, M-Card, Adult Content, Customer Services, M-Sites, etc. Below are highlights of the exciting contents:

- 24-hour up-to-minute mobile video news
- Up-to-date video financial news from local and international markets
- Video highlights of popular TV drama series
- Goal clips from favorite football teams
- Real-time video traffic conditions
- Movie trailers and music videos
- Original songs download

Personal interactive communication services include: VideoCall, WebCall, VideoMessaging, VoiceCall, Mail (Email, Voicemail, Faxmail) and HomeWatch.

Attractively priced tariff plans and fabulous benefits for 3 subscribers

3 is offering attractively priced tariff plans from just $263 per month. All plans include generous voice and video call minutes, text, multimedia content/messages and wireless data. 3 users can enjoy 3's unique video mobile services with the state-of-the-art NEC c616 video mobile phone, priced from $3,980 each for purchase of two sets or more, and $4,380 for a single set. A number of accessories are bundled with the purchase of the video mobile phone, including standard battery, high capacity battery, 2-in-1 battery and mobile phone charger, headset, USB cable and CD ROM for PC synchronization. An additional ultra-high capacity battery and car charger will be provided to the users who subscribe to the high usage plans.

Monthly Charges
Free Units
Voice (min)
Video(min)
Text(msg)
Multimedia -Picture/Video(event)
Wireless data
Basic
Intra-network
$263
1,300
600
200
50
100
500 KB
$383
2,000
1,000
300
100
300
1 MB
$533
3,000
1,500
500
300
600
3 MB

 


Top Sellers at our online store
1. NEC e606 on 3
2. Orange Nokia 7250i
3. O2 Samsung A800
4. NEC e808 on 3
5. Motorola A920 on 3
last updated: January 12, 2004

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3G Motorola A920
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Superb full colour touch- sensitive screen with a built-in digital camera for Video Calling.
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ISBN: 0470847751
This book discusses 3G services from the view of what is needed for the service to provide value to the user, what is the value proposition for the user, how will money be made out of delivering the service, and discussions on how revenue sharing propositions might work to benefit content providers and network operators. 3G operators should take note of this highly recommended book.

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