3 Hong Kong signs content providers
January 22, 2004 3HK provides Metro Radio entertainment
3 Hong Kong joins hands exclusively with Metro Radio to be the first in Hong Kong to bring the multimedia broadcasting service on video mobile phones. With the advanced 3 video mobile phone, subscribers will be able to view a host of financial, current affairs and entertainment news from Metro Radio, including latest video financial updates via 3's "DailyExpress" service, interviews with top business leaders and entertainment celebrities.
Ms. Agnes Nardi, Managing Director of 3 Hong Kong said, "Metro Radio has long been a close partner to Hutchison Telecom. Leveraging the groundbreaking 3G technology and Metro Radio's innovative capability in program production, this new cooperation has successfully transformed radio broadcasting to multimedia broadcasting, making Metro Radio's video and audio broadcast content available to 3 subscribers while they are on the go. We believe this will bring an extraordinary experience and unprecedented convenience to our customers."
Mr. Kam Kwok Leung, CEO of Metro Radio said, "It's our pleasure to be the first medium providing multimedia broadcasting service to 3 in Hong Kong. Metro Radio delivers various kinds of information to meet the needs of audience. 3 users can view our latest valuable financial, current affairs and entertainment news while on the move, no matter where they are and throughout the day. 3 technology, not only is a breakthrough in telecommunications industry, but also can significantly widen the scope of radio broadcasting in Hong Kong. Pioneering the provision of multimedia broadcasting services for mobile users in Hong Kong, Metro Radio devotes efforts to produce high standard content, and believes 3 can bring Hong Kong news to the world with greater efficiency and effectiveness."
Metro Radio will provide different types of financial information to 3 subscribers, including:
- Daily video financial news and stock market information via 3's "DailyExpress" service.
- 3 users can view video clips of the popular program.
- Up-to-date financial news, professional stock market commentaries and other local and international news for 3 subscribers who need latest information at their fingertips.
Subscribers can also get the most updated entertainment news in town from Metro
Radio through their 3 video phones.
3HK enter partnership with i-CABLE
3 Hong Kong has entered into partnership with i-CABLE Communications to be the first mobile operator in Hong Kong to provide real-time mobile video news reports, video traffic updates and sports news express. Users can easily access the information they need through two clicks on their 3 video mobile phones. i-CABLE is the major television programs producer in Hong Kong and the only local TV station providing 24-hour news channel.
Ms Agnes Nardi, Managing Director of 3 Hong Kong, said, "We are glad that i-CABLE has become one of the major content providers of 3. Over the past few months, we have been working closely with i-CABLE to bring video news broadcast and traffic surveillance into the mobile dimension through the use of 3G technology. With the provision of real-time mobile streaming of news broadcast, traffic condition and other information, 3 subscribers can keep abreast of what is happening around the world anywhere and at anytime. This represents a significant breakthrough in the development of local video mobile services."
Mr Benjamin Tong, i-CABLE's Executive Director of Multimedia Services, said the cooperation between 3 and i-CABLE is a milestone achievement of Hong Kong's telecommunications services."3 is the territory's top mobile operator while i-CABLE is Hong Kong's leading integrated communications company which provides multimedia services that best match the needs of local subscribers. We are confident that the cooperation would create synergies and bring the most impressive contents to Hong Kong subscribers. This would certainly mark a new milestone in the local telecommunications services," said Mr Tong.
24-hour real-time video news service
The new 24-hour real-time video news service provided by 3 will enable subscribers to use their video mobile phones to watch the latest video news, financial news and weather reports of i-CABLE anytime, anywhere. All the news contents will be constantly updated, allowing subscribers to view the latest local and international news.
Instant real-time traffic updates
The partnership between 3 and i-CABLE also includes the deployment of high-speed connection technology, which delivers high quality images of real-time traffic updates to 3 video mobile phones, allowing customers to check out the traffic conditions at major roads and tunnels of Hong Kong. This includes the entrance of the Cross Harbour Tunnel (Hong Kong side), the Sham Tseng Interchange of Tuen Mun Highway, Pok Hong Estate of Lion Rock Road, Tsuen Wan Road Bridge and the Kwai Chung Container Terminals. More monitoring spots will be added in the future.
Visit the "M-Site" for more football information
In addition, 3 subscribers can visit the "M-Site" and access i-CABLE's soccer
website (www.isoccer18.com), which provides them with all they want
to know about the soccer world, including the latest soccer news,
upcoming important fixtures, betting odds and match results.
3HK Join force with TVB
3 Hong Kong joins forces with TVB to be the first in Hong Kong to provide the latest and richest video-based TV entertainment content through 3G video mobile phones. TVB is the most popular TV channel and the largest producer of Chinese language television programming in Hong Kong. Video clips of popular TV series highlights, variety shows, celebrities' interviews, local and international news will all be available to 3 customers via video mobile phones in a very user-friendly manner, allowing users to easily get the most entertaining information simply by two "clicks" only.
Agnes Nardi, Managing Director of 3 Hong Kong, said, "TVB has produced a lot of well-acclaimed TV programmes over the years. We are delighted about the co-operation with TVB to allow users to watch the most updated TV programme highlights in a very user-friendly manner by combining 3's video streaming technology with TVB's richest entertainment and news content. 3 video mobile phones is a medium for enjoying a host of TV entertainment on the go. We are confident that this new TV entertainment service on mobile will fast become part of users' everyday life."
Mr Shin-Keong Cheong, Assistant General Manager - Television Broadcasting, Television Broadcasts Limited said, "3HK's state-of-the-art video streaming technology has transformed the mobile phone from a communication tool to a revolutionary device for information and entertainment. 3 is unique for its user-friendliness, allowing users to instantly watch important news and amusing entertainment content anytime and anywhere. We welcome the advent of this new technology and will continue to work closely with 3 to develop even more exciting content."
TVB is one of the entertainment and news content providers of 3. With 3 video mobile phone, subscribers can actually view the most magnificent mobile entertainment content. This include:
- Daily and weekly highlights and preview of TV series.
- Highlights of major variety shows.
- Interviews of celebrities, pop stars and idols let 3 subscribers keep tabs on the hottest issues in town.
Subscribers can also get the first hand and in-depth news reports from TVB Jade and TVB Pearl, which caters for the needs of both local users and expatriates in Hong Kong. Now with the 3 video mobile phones, subscribers can keep abreast of the latest and most comprehensive world news anywhere, anytime.
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