Vodafone Sweden lowers 3G and GPRS price of data services used abroad

January 15, 2005

Vodafone is now offering cheaper for its Swedish business customers to work on mobile while on business trips abroad and easier to manage the costs. Vodafone Sweden is unveiling a whole new price-plan for 3G and GPRS data roaming, which means lower prices and a more uniform pricing in 15 European countries. Vodafone is, in 10 of these countries, the cheapest alternative for Swedish mobile customers using mobile data services abroad.

Although these lower prices and more uniform price structure is extended to both Vodafone Sweden's consumer and business customers, it is mainly business customers that will benefit the most. This applies particularly to those that use Vodafone's 3G and GPRS-enabled PC card which allows access to the Internet and e-mail while on their business trips.

Vodafone Sweden's new, uniform price-plan for data abroad covers both 3G and GPRS roaming and will initially embrace 15 countries. The new price-plan will entail a 47 per cent reduction in France, Greece, Ireland, Italy, the Netherlands, Spain, UK, Germany and Hungary.

The new plan has two sets of uniform pricing - one for the Nordic region (including Estonia) and one for Europe. For countries in the Nordic region, i.e. Denmark, Norway, Finland (including Aland) and Estonia - the new uniform price is SEK 39/MB (excluding VAT) which makes Vodafone the cheapest alternative in most of these countries. In the 11 Vodafone countries that are included in the initial stage of the European price-plan, the price is reduced to SEK 56/MB (excluding VAT) in each country. This means that in seven of these countries (including the popular holiday and business destinations France, Germany, Spain and Italy), Vodafone is the cheapest alternative for Swedes that wish to use data services while they are abroad.

This lower, more uniform pricing provides Vodafone Sweden customers with enhanced cost control as it will be simpler to see how much it costs to read the news or e-mails on your mobile phone, or to connect up your laptop while travelling to and between different countries.

Vodafone Sweden currently offers GPRS roaming in 34 countries and 3G roaming in 11 countries.

(£1=SEK12.96)