Partnership brings live television content to wireless phone
January 16, 2005
The Mobile Media Company, providers of global wireless, interactive entertainment services and marketing applications, announced an agreement with UK-based Rubberduck Media Lab to provide live, streaming television to mobile channels and wireless devices worldwide.
"Working with Rubberduck is another step in our continued commitment to the future of mobile interactivity and the evolution of the 4th entertainment screen-the wireless device," says Karsten Hauge, CEO of The Mobile Media Company AS.
Building on Mobile Media's extensive international network of media, broadcast, and mobile operator partnerships, Rubberduck will deliver its 2.5 and 3G supported downloadable content and streaming video to millions of Mobile Media wireless subscribers. Through Rubberduck's services, media companies can manage their own content and live feeds, or take advantage of Rubberduck's complete range of services, including live encoders and hosted solutions.
"Our mission is to enable media companies and broadcasters to launch, operate, and generate revenue by reaching people on the move at any time," says Gavin Whyte, Managing Director of Rubberduck Media Lab. "Since our service utilizes software already pre-installed in most 2.5 and 3G phones, users can view our clients services, whether they are live or pre-recorded, and in turn provide the largest reach possible to video mobile phone subscribers within a client's market."
Mobile Media and Rubberduck Media Lab are partnering to test wireless TV in North America. Both companies in discussion with leading international broadcasters to launch mobile TV channels and services in the first quarter of 2005.
Now operating in the Scandinavian market, Rubberduck's streaming video service brings live television content to wireless subscribers through NRK, a live mobile TV channel. Rubberduck and NRK were first in Europe to offer live television content via all networks. The carrier-independent service supports the 3GP standard for mobile TV, and enables owners Norwegian mobile video phone owners to watch NRK programs, without having to install additional software products or players.
A Yankee Group 2004 Mobile User Survey (USA) of the Young Adult Segment found 24% of users saying they are prepared to pay to view live TV on their mobile phones, compared to 22% for music, and 12% for short video clips.
"Our partnership with Rubberduck means we're poised to deliver TV programming to the wireless mass-market," says Steinar Svalesen, Executive Vice President and General Manager of Mobile Media North America. "Downloadable content and streaming video services are turning the corner, and we believe 2005 will bring significant growth in the North American market."
 |