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Ericsson unlocks mobile media potential at MIDEM
January 24, 2005
MIDEM 2005, the international music market, is the venue of choice to unlock the full mobile media potential.
"Ericsson drives the mobile music development and has great knowledge and experience on how to create successful mobile services and generate new revenues for operators and content providers," says Kurt Sillen, Vice President, Ericsson Mobility World. "Through Ericsson Mobility World, we have over 200 content and applications partners, as well as strategic relationships with major music labels. The most recent announcement is the agreement with Warner Music International which includes the right distribute music in 28 European markets."
Visitors to the Ericsson stand at MIDEM will experience M-USE, the mobile music service developed by Ericsson in cooperation with the music industry. M-USE delivers to consumers personalized mobile music content such as music-clips, ring-tones, artist pictures, full length songs, video-clips, recommendations, music news and much more. Other services will be shown like personal greetings, as well as music-video streaming and Ericsson's payment solution IPX.
M-USE uses the latest in Digital Rights Management (DRM) and a mobile recommendation engine ensures that music fans receive truly relevant personalized music recommendations.
Demonstrations will also include Ericsson's TV in the mobile, which allows operators to offer live broadcasted TV via packet switched streaming on a 3G phone.
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