3G services in China to reach 19.5 billion RMB in 2008
January 15, 2006
Research and Markets has announced the addition of Mobile Value-Added Services Annual Synthesized Analysis 2005 to their offering.
The mobile value-added services market had sent a signal of slow increase in 2004. How should each party of the industry chain coordinate and solve problems? What is the important trend of the market before large-scale commercialization of 3G? And what is the development pattern of the services after the large-scale commercialization of 3G?
Based on years of experience in the telecommunications market, especially the mobile value-added services market, analysis completes this report in combination with a great deal of in-depth interviews with professionals and experts in the circle together with analysis of second-hand materials. By focusing on the current market status, competition and development trends of the above services industry, the report summarizes market situations and provides a focus on the industry in 2004. The report also reveals the overall trends and important rules of future development of the services. In-depth research analysis was carried out on the industrial development opportunities, development ideas and competitions.
The report mainly covers the following problems:
-- Definition of mobile value-added services and classification based on business models
-- Important events review of the mobile value-added services market 2004.
-- Mobile value-added services integrity and current status and forecast of market segments
-- Important trends of the mobile value-added services market before and after large-scale commercialization of 3G
-- Analysis of the mobile operators' value-added services market development strategy
-- SP competition analysis of the mobile value-added services subdivision market
The Chinese mobile value-added services market will continue to increase smoothly
in 2005, the annual growth rate will approximate 30%, and market
scale will reach 43.45 billion RMB. The direct reasons for slow
growth rate will be the growth rate of SMS operations accounting
for a large part of the services income will slow down obviously.
(£1 = 14.33 RMB)
Another reason for a slow-down in the growth rate is that the technological force driving the mobile value-added services forward is weakening. The closed and simplified business model is facing huge challenges under a new market environment. Highly homogeneous products lower user activity, and cause insufficient excitement to user demand.
In the medium and long term, the mobile value-added services market will take on the following important trends after large-scale commercialization of 3G:
-- The Market Scale of new 3G services will reach 19.5 billion RMB, and that of the mobile value-added services market 92.6 billion RMB in 2008.
-- Smartphones will break the separation between fixed Internet and mobile Internet, the latter will no longer be an "isolated information sea".
-- The enterprise market will be thriving, mobile ISV will provide enterprises with system solutions and explore the enterprise mobile value-added services market.
-- Handset Customization will become an important way of value-added services promotion by operators
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