VoxSurf's VideoLab builds rich 3G mobile brand experiences

January 19, 2006

VoxSurf's VideoLab video communications solution has been selected by communications agency Universal McCann to produce and host deep media brand destination sites on mobile phones. To access the sites, consumers simply videocall a brand's unique shortcode from their 3G handsets.

The deal comes on the heels of VoxSurf's solution being shortlisted for the GSM Association's "Best Mobile Entertainment Award." The winners will be announced at 3GSM World Congress in February

Universal McCann's clients include Xbox, Bacardi, H&M, Virgin Atlantic, Jack Daniels, Microsoft, More Th>n, Nickelodeon and Daily Telegraph. Work is already underway on a potential Bombay Sapphire mobile experience. Pricing schemes are flexible and brands can select freephone, standard or premium rates for access to their portals.

"One doesn't have to be a genius to recognise how powerful an opportunity mobile is. VoxSurf's application gives a platform for individuals to experience and engage with brands, branded content, and branded applications. It's a significant development as uniquely, the scope of influence can be rich, personal, ubiquitous and empowering." Damian Blackden, Joint CEO of Universal McCann.

"By signing Universal McCann, VoxSurf's VideoLab is delivering on its vision to bring 3G-powered interactivity to the media industry. Finally companies can exploit the power of 3G to bring exciting and new content to users - and improve companies' bottom lines." Andy Munarriz, co-founder of VoxSurf