New report Forecasts and Analysis 2006-11 Answers Your Key Questions Such As What Are the Drivers of Adoption for New Messaging Services?
January 10, 2007
Research and Markets (http://www.researchandmarkets.com/reports/c48116) has announced the addition of Person-to-Person Mobile Messaging in Western Europe: Forecasts and Analysis 2006-11 to their offering
"The danger with the flat-rate bundling of messaging services is that it both reduces the opportunity for operators to add value and exposes them to the risk of price-based competition." Windsor Holden, Author
Person-to-person messaging has traditionally been the key driver of mobile data services. Although the value of the person-to-person mobile messaging market in Western Europe increased by 10% in 2005 to EUR18.4 billion, revenue growth is slowing as adoption of SMS approaches saturation. At the same time, take-up of new messaging services, such as MMS, mobile instant messaging (MIM) and consumer mobile email, has been retarded by factors ranging from usability to operator concerns that new messaging services will only cannibalise existing revenue.
To maximise their revenue from mobile messaging services, operators and application providers must understand the barriers to growth and develop portfolios of services that complement - rather than compete with - each other.
Person-to-Person Mobile Messaging in Western Europe: forecasts and analysis 2006-11 answers your key questions:
- What are the drivers of adoption for new messaging services, such as MIM and consumer mobile email? - What are the barriers preventing mobile messaging services from contributing significantly to total mobile service revenue? What needs to be done to eliminate these barriers, and when are they likely to be eliminated, given current market trends? - What strategies must operators employ to sustain and enhance ARPU from mobile messaging? - What is the forecast value of the various types of mobile messaging service in Western Europe for key countries, market segments and technology generations?
The report provides detailed forecasts of adoption levels and rates, spend, overall ARPU, service ARPU, ASPU and revenue to 2011 for:
- SMS - MMS - mobile email - MIM.
The forecasts cover France, Germany, Italy, Spain, Sweden and the UK, as well as Western Europe as a whole. Forecasts of subscriber numbers, adoption level and revenue are split by market segment (residential contract, residential prepaid, large corporate and SME) and technology generation (2G, 2.5G, 3G and 3.5G).
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