| |
3 Hong Kong launches 3Xplorer using Novarra
January 18, 2007
Novarra, the provider of next-generation mobile web platforms and services, announced that 3 Hong Kong has launched 3Xplorer, an innovative new service using Novarra's nWeb platform. The 3Xplorer service is powered by nWeb version 6, the most advanced and comprehensive solution for high speed internet services on mobile phones and is immediately available on 37 deployed and new handset models. 3 Hong Kong's newly launched X-Series service includes 3Xplorer alongside Yahoo!, eBay, MSN, Orb and Sling Media, and provides consumers unparalleled choice of internet activities and brands.
As a core X-Series component, 3Xplorer enables consumers to interact with the full internet on their mobile to buy tickets, book flights, read and write email, monitor online auction bids, banking, search for content and more. Novarra's nWeb platform includes high performance wireless web gateways and Java micro-browsers to provide a fast and intuitive mobile experience. Mobile users enjoy features like zoom, fast scroll, site navigation shortcuts and can perform all PC-like functions such as creating favourites, tracking history and accessing secure sites.
Amy Lung, Commercial Director at 3 Hong Kong commented: "We partnered with Novarra to offer a proven technology that revolutionises the way people interact with the web while on the move. We believe that 3Xplorer provides the key to unprecedented user experience." She continued, "Novarra demonstrated a clear understanding of our needs and enabled us to deploy on 37 handset models in under ten weeks with full billing integration."
"We were selected by 3 Hong Kong for our mature products and mobile expertise. With this launch, Novarra is the first provider to deploy a secure, mass-market, consumer internet solution in the top three mobile markets - Asia, Europe and North America," said Jayanthi Rangarajan, CEO at Novarra. "For a popular consumer application like this, scalability and cost are critical for partners like Hutchison. Novarra's next-generation network optimisation brings significant bandwidth and cost efficiency to operators."
 |