3G operator 3 Scandinavia reduces cost of portal with Drutt MSDP

January 22, 2007

In the 3G technology race, companies who understand that it's about marketing are finishing first in terms of innovation, customer loyalty and profitability. Mobile operator 3 Scandinavia, recognized internationally as a leader in marketing and technology, has further upped its award-winning mobile portal while reducing its overall cost, thanks to a new partnership with Drutt Corporation and its Mobile Service Delivery Platform (MSDP) platform.

3, who caters to the mobile savvy with 70% of its customer base subscribing to its data services (compared to the industry standard of 20%) draws in its base with a daily-changed portal and window dressing, tempting users into re- visiting Planet3 (the 3 portal), spending on music, videos and downloads.

The Drutt MSDP platform simplifies the tools necessary to manage content partners, create mobile storefronts, promotions and time limited offerings - giving the power to the marketing department to make updates, instead of having to rely on the technical staff.

"This union highlights a marketing shift whereby mobile operators can purchase off-the-shelf products at a tremendous cost savings rather than build a proprietary in-house system that requires more labor and less efficiency," says Drutt CEO Roland Svensson.

"Finding a company that had the technology and industry expertise while understanding the paramount importance of our marketing strategy was key," says 3 CTO, Jörgen Askeroth.

"Drutt delivered on all fronts while reducing our bottom line costs."