Sports.com and IMG join forces in 3G content

date: July 18, 2001

Sports.com, the UK-based sports internet company, has formed an alliance with International Management Group, the US sports marketing agency that represents stars such as Tiger Woods, to pitch for content contracts from European third-generation mobile licence holders.

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last updated: January 12, 2004

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M-Profits: Making Money from 3G Services
ISBN: 0470847751

This book discusses 3G services from the view of what is needed for the service to provide value to the user, what is the value proposition for the user, how will money be made out of delivering the service, and discussions on how revenue sharing propositions might work to benefit content providers and network operators. 3G operators should take note of this highly recommended book.

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