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3G LAB advances next generation wireless contentdate: July 19, 2001- source: 3G Lab 3G LAB today unveiled its Mobile Multimedia Studio to accelerate development of content rich mobile devices. The 3G application development service is an essential service for network operators, application developers, content providers and even handset manufacturers enabling them to develop next generation mobile applications in a prototype 3G environment. The Mobile Multimedia Studio provides content providers and owners - for example, broadcasters and publishers - the opportunity to explore highly interactive, content rich mobile services ultimately accelerating the deployment and adoption of 3G. The Mobile Multimedia Studio comprises a software suite, which 3G LAB has enhanced and licensed to run on a handset designed to emulate the look and feel of next generation mobile services. The Mobile Multimedia studio enables network operators, device manufacturers and content providers to test the functionality, capabilities and design of their target applications and content on next generation mobiles. Bob Last, Sales and Marketing Director of 3G LAB said "…The Mobile Multimedia Studio from 3G LAB is a key step towards realising the potential of 3G mobile communications." http://www.3glab.com/consulting/demos/
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