SK Telecom and Thin Multimedia Introduces Affordable Multimedia Wireless Service

date: July 30, 2001

SK Telecom and Thin Multimedia, providers of wireless multimedia solutions, launched n.TOP Multimedia, the world's first software-only decoder-based multimedia wireless service for next generation wireless services. n.TOP Multimedia offers subscribers more than 200 content channels, including animations, multimedia email, movies, music, and TV programs. n.TOP(TM) Multimedia is offered on both IS 95-A/B and CDMA 2000 1x networks and will be planning to be introduced on CDMA2000 1XEV.

"Thin Multimedia's technology is compelling because it enables regular mobile phones without additional DSP chips to play multimedia content and still plays video with high quality. " said Dr. Sung Cheol Hong, Vice President, Wireless Internet Division of SK Telecom. "Previous wireless multimedia services required mobile phones with chips dedicated to play multimedia, and these phones' prices are beyond the reach of average consumers. We expect that it would take some time until the multimedia chips become affordable. Much higher adoption is expected with inexpensive multimedia mobile phones using Thin Multimedia's technology."

Thin Multimedia's technology not only enables mobile phones to play multimedia content without additional hardware but also enables mobile phones with cameras to capture live video and stream it to other mobile phones. In addition, a PC user can send live video from his PC with a web camera to mobile phones with TCM-2 Decoder.

The technology behind Thin Multimedia's products is TCM-2, a proprietary encoding/decoding algorithm that requires significantly less processing on mobile phones than MPEG.

"Because MPEG is originally designed for PCs with much more processing power and no battery life concerns, variations of MPEG still require excessive processing and battery usage on mobile phones" said Chuck Yoo, Founder and CEO of Thin Multimedia. "Thin Multimedia started out with a whole new scheme designed for `thin' devices such as mobile phones . . ."

www.sktelecom.com, www.thinmultimedia.com

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